Growth hacking may sound like it is something illegal, but it is far from it. Besides being a buzz-word, it has real and sound meaning.
To me, it's meaning is actually:
"Growth-hacker is running his/her business and instead only trying to sustain it, he/she is trying to achieve viral growth. And for that, he constantly analyzes the data from web, social media and other digital sources. Based on this data, he’s constantly modifies and optimizes his strategy, behavior, actions, web presence, marketing actions and services/products using dedicated IT tools."
Nothing illegal here, no breaking into IT systems. Just a bunch of methods, processes and shortcuts to better know your customer and quickly adapt your business behavior.
Who is actually a growth-hacker?
1st sign: Strong cognitive and self-management skills
Do you spot the (business or entrepreneurial) opportunities ? Can you divide problems into smaller, manageable tasks? Can you process a vast amount information around you? Are you resilient and in case of a failure you quickly bounce back? Are you self-directing?
If yes, you are on a good path.
2nd sign: Strong technical skills
It's not necessary that you know how to code yourself, but it is important you understand logic behind it. Strong technical skills are necessary to be able to react quickly, for example: update your web site, add some logic to it (e.g. subscription button for visitors). Familiarity with modern digital media is a strong plus. Do you know how to create a group on LinkedIn? Do you know how to link various social media together with Hoot suite? Do you know how to specify software requirements? Are you familiar with A/B testing? Do you know how to optimize the search engine rankings of your web page? Are you aware of cloud based analytics tools and services, such as Google Analytics, Lead Forensics and similar? Know how to use CRM systems like Zoho?
If yes, you are on good path.
3rd sign: Strong inter-personal skills
Are you customer oriented? Are you able to influence your co-workers, peers, customers? How about virtual team management? How good are you at delivering feedback?
Acquiring or possessing those skills is a third sign that you are a growth-hacker.
Why am I talking about this? As every entrepreneur, I consider myself a growth-hacker too. Except, until very recently, I haven't named myself as growth-hacker. That changed when I've got involved in enGaging project and started to explore the topic.
Giving a presentation about web traffic data analysis (Google Analytics), visitor behavior patterns and demographics drill down. + How to use this data for better content management process.
Stay tuned for more content about GH and gamification!
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