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LinkedIn vs. FB for business? 3 insights.

posted May 19, 2016, 6:16 AM by Mateja Frangež Rozman   [ updated May 19, 2016, 6:17 AM ]
I'm using LinkedIn since 2006, which is awful lot of time. I was reluctant to use FaceBook for business simply because I didn't want to mix business with pleasure
Posting pictures of my dogs, along with promotions for manager courses? No go, too awkward.

LinkedIn network provided me:

  • a lot of useful contacts and direct access to experts from various fields,
  • business opportunities (approx. 20% of my company's revenue), and most important,
  • new knowledge.

Yes, I find LinkedIn as one of my main education platforms. Short articles, which can be read in 2 minutes,  is a perfect way to keep yourself up-to-date.

But, time changes everything, so I've decided to give FB a try. I know I'm late.

First 3 things I've noticed: 

1. FB analytics tools for campaigns and insights are awesome:

For example, in very short time (less than a week) I've noticed the majority (89%) of visitors are using mobile devices to access the page. Which caused that I've optimized web page and e-learning platform for mobile users. 

2. It's easier to post semi-serious posts related to business...

...or even a joke. LinkedIn feels too serious sometimes. But, behind every business or professional, there is a live person of flesh and blood. Therefore:great place for publishing relaxed content articles.  

3. Strange people are signing up...

After playing with targeted ads and locations, I've noticed strange people are liking my page. I don't want to be judgmental, but sometimes I'm really puzzled. I'm not sure, if the person is a real person or a bot. Or, people posing with firearms. Or, people whose profile is totally different than FB page targeted interests. Obviously it is true - FB is like a picnic or pub while LinkedIn is more like a banquet.

Conclusion

After 2 weeks is too early to tell if FB is any of use for my kind of business (education and consulting for managers and analysts). It still feels a little bit awkward, but much less if posting as a page than a person.

If you're curious, here is our FB page: https://www.facebook.com/bicero/