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enGaging, 2nd project meeting in Porto, Portugal

posted Apr 29, 2016, 1:28 AM by Mateja Frangež Rozman   [ updated Sep 20, 2016, 5:37 AM by Tomislav Rozman ]

2nd project meeting for the project enGAGING (
"Gamification as Applied Growth-Hacking and Incubating method for improving New Ground-Based Skills in Start-uppers and Enterprises"
was held in Porto (Portugal) between 21.4. and 22.4.2016.

The meeting was attended by partners from:

ZADRA NOVA, HR (applicant)
Gamification Nation, UK (core partner)
Metropolitan city of Milan, IT (core partner)
SPI, PT (core partner)
Grad Zadar, HR (core partner)
FVB S.R.L., IT (core partner)
NDA, BG (core partner)

We have coined a solid ground for the project and defined basic skills for the new job profile: GROWTH-HACKER.

Growth hacking deals with boosting the growth of the business using various techniques: web traffic data analysis, social media, content marketing, IT tools, gamification.

Growth hacker is a person (entrepreneur, business owner or business coach), who systematically uses these techniques to raise the interest of people into the product or service and convert them into customers.

The project runs under Erasmus+ KA2Key Action: Cooperation for innovation and the exchange of good practices, Action: Strategic Partnerships