Growth hacking and gamification



Growth-hacking & gamification basics
(online course with tutoring)


"Dear entrepreneur. Your job is to survive. By growing."



Why?


If you are running a startup or a company, you simply can not afford to be slow and rely only on your instincts. Digital technologies, analytics, marketing, copywriting and business skills can be a great help to grow your customer base. 




Target group



Entrepreneurs, everybody who is thinking about or already running their own company.




Prerequisites


Mandatory prerequisites: 
  • Strong motivation and interest in digital technologies, marketing, business management. 
  • Strong motivation to follow the online course. 
  • Attention span longer than 140 chars.


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Learning outcomes



After completion of this course, participants will be able to ....



Course outline


Level 1(BUILD-R)
  • MISSION 1: BUILD AND CLARIFY THE VISION/TARGET GROUPS/CHANNELS/GOALS
    • QUEST 1.1: DEFINE YOUR ELEVATOR-PITCH
    • QUEST 1.2: SET SHORT-TERM GOALS
    • QUEST 1.3: IDENTIFY YOUR IDEAL CUSTOMER AND A TARGET GROUP
    • QUEST 1.4: CHECK THE MARKET
    • QUEST 1.5: DEFINE YOUR CUSTOMER JOURNEY PROCESS
  • MISSION 2: BECOME KNOWN IN YOUR FIELD
    • QUEST 2.1: CREATE A PRESENCE ON SOCIAL MEDIA
    • QUEST 2.2: PREPARE A LANDING PAGE
    • QUEST 2.3: PREPARE YOUR FIRST SHORT ARTICLE AND ATTRACT YOUR FIRST FOLLOWERS
Level 2 (ENGAG-R)



Level 3 (G-HACKR)



Certification levels


 
There are 3 levels of the certifications: 

1. level: Foundation (BUILD-R) 
2. level: Intermediate (ENGAG-R) 
3. level: Advanced (G-HACKR) 



Packages and pricing


 
We provide several alternatives to the on-line training. Those alternatives allow self-study using presentations, videos, examples, templates, tests and practical assignments.


 Package: 





Feature:
1. Self-study online learning   2. Self-study online learning

+ certificate

(what is this?)


 3. Online learning with tutor support

+ exam + certificate
(what is this?)

 Access to e-learning platform yes yes yes
 Access to presentations yes yes yes
 Access to examples, templates, assignments yes yes yes
 Access to sample exam questions yes yes yes
 Tutor feedback on the practical assignments and grading nonoyes
 Access to online live sessions with the tutor (on demand) no no yes
 Access to individual help / consulting of the expert tutor no no yes
The certificate of completion noyes  yes  
 Price of the training Free 60,00 € 240,00 €



Location and schedule


 
Online training is a 6-week course (on average), available from anywhere. Depending on the previous knowledge, you will have to invest 8-16 hours per learning element. You will have the access to the platform for 3 months. Check the latest statistics about the duration: here.




Technical requirements


 
E-learning:
Any modern computer, tablet or smartphone is appropriate (for studying). The participant needs a web browser and internet connection. For assignments preparation, Office software package (text editor and spreadsheet editor) is required. In the case of tutor support, the headset is required.
The online study opens the next day after the application and settling the invoice.

Online exam:
Any PC (Windows, Mac) with a webcam, microphone and latest Flash and webcam drivers. Please check compatibility of your PC well before exam using SoftwareSecure System check (select BICERO as exam org.).



Training and certification process & payment




1. Apply here for the online training.

https://sites.google.com/a/bicero.com/www/training-services/eceupm/eceupm-online/apply-for-online-training


2. You will receive the invoice. Settle the invoice. Payment methods: Wire transfer or Paypal. If you will pay with Paypal, you can do it here:

3. Attend and complete on-line training
4. Receive the certificate of completion.




F.A.Q.


 

1. Q: How much time do I have to dedicate to the course?

A: It depends on your background. On average, 8-16 hrs are needed to finish one learning element (of 11). Slightly more, if you decide to finish practical assignments. See detailed statistics here.

2. Q: How long do I have the access to the e-learning platform?

A: 3 months after registration.

5. Q: How online mentoring works?

A: On-demand. The participant prepares questions and issues and informs the mentor. Afterwards, online session (e.g. using Skype) is held.  

6. Q: What if I don't finish the exam in time?

A: One prolongation is granted for free in case you showed the motivation and finished at least one quest.  



Social


 
Join like-minded people and network in our LinkedIn group. Let's build the professional 
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network together!





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What's next?


 
Hungry for more?
We offer more management and business analytics related courses: