Project title

enGAGING (Gamification as Applied Growth-Hacking and Incubating method for improving New Ground-Based Skills in Start-uppers and Enterprises)

Web page



Erasmus+, KA2

Contrac number: 359-06/5-15-3

Project number: 2015-1-HR01-KA202-013109

Project duration

1. 10. 2015 - 30. 9. 2017


On-line course:



The project aim is to deliver to business coaches and business developers in order to make them able to assist entrepreneurs in an original way, by offering both a more personalized assistance to be focused on the specific needs of each entrepreneur, and by helping them in ‘automating’ the generation of ideas according to the growth hacking strategy.


  • O1. Identifying emerging “hard” and “soft” skill set, related to the new challenges addressing the entrepreneurial coaching sector.
  • O2. Validate a cross-country and cross-sectoral methodology for participatory need analysis in order to better cope the learning outcome and the teaching methods to dynamic re/up-skilling requirements.
  • O3. Integrate MOOC solutions involving both gamification experts and entrepreneurial coaches in order to generate a permanent open repository for innovative self- training and self-assessment.
  • O4. Test peer-to-peer training and skills evaluation, by generating software-based tool.
  • O5. Consolidate a common understanding on how to mix growth hacking strategies and gamification principles in order to upgrade the competencies of business coaching professionals (GAME-HACKERS)
  • O6. Create a unique, shared Competence Profile for gamehakers
  • O7. Create a Virtual Learning Hub (the GAG Lab) in order to establish a network of European qualified gamehackers.

Planned results:

  • Entrepreneurial needs analysis
  • enGAGING pilot course
  • Development of the enGAGING training model
  • enAGING Virtual Learning Hub