enGAGING

Key facts

Project title: enGAGING (Gamification as Applied Growth-Hacking and Incubating method for improving New Ground-Based Skills in Start-uppers and Enterprises)

Programme: Erasmus+, KA2

Contract number: 359-06/5-15-3

Project number: 2015-1-HR01-KA202-013109

Project duration: 1 October 2015 – 30 September 2017

Project website (archived)

Results

Online course:

Growth hacking and gamification

Aims

The project aim is to deliver information to business coaches and business developers to enable them to assist entrepreneurs in an original way. They will be taught how to offer a more personalised assistance, focussed on the specific needs of each entrepreneur, and how to help them to ‘automate’ the generation of ideas according to the growth-hacking strategy.

Objectives

Identifying the emergence of a 'hard' and 'soft' skill set, related to the new challenges addressing the entrepreneurial coaching sector.
Validate a cross-country and cross-sectoral methodology for a participatory needs analysis in order to better cope with the learning outcomes and teaching methods used for dynamic re/up-skilling requirements.
Integrate MOOC solutions involving both gamification experts and entrepreneurial coaches in order to generate a permanent open repository for innovative self-training and self-assessment.
Test peer-to-peer training and skills evaluation, by generating a software-based tool.
Consolidate a common understanding on how to mix growth-hacking strategies and gamification principles in order to upgrade the competencies of business coaching professionals (game hackers).
Create a unique, shared competence profile for game hackers.
Create a Virtual Learning Hub (the GAG Lab) in order to establish a network of European qualified game hackers.

Planned results

Entrepreneurial needs analysis
enGAGING pilot course
Development of the enGAGING training model
enGAGING Virtual Learning Hub